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Brand Strategy
Brand Identity
Creative Direction

Blending the practice of dance conditioning, the science of physical therapy, and the pace of interval training, the Bar Method is a body-sculpting workout with more than 115 studios throughout North America. The Outset was recruited to refresh and reveal the essence of the Bar Method, distinguishing it within a rapidly expanding category. Drawing upon founder Burr Leonard’s focus on imparting physical, mental, and emotional strength, we crafted a poised yet powerful identity that transcends fitness tropes to blend grit with a signature sense of grace. Our visual assets continue to roll out as each franchise adopts the updated identity.

 

Brand Strategy
Brand Identity
Creative Direction

Blending the practice of dance conditioning, the science of physical therapy, and the pace of interval training, the Bar Method is a body-sculpting workout with more than 115 studios throughout North America. The Outset was recruited to refresh and reveal the essence of the Bar Method, distinguishing it within a rapidly expanding category. Drawing upon founder Burr Leonard’s focus on imparting physical, mental, and emotional strength, we crafted a poised yet powerful identity that transcends fitness tropes to blend grit with a signature sense of grace. Our visual assets continue to roll out as each franchise adopts the updated identity.