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Visual Identity Design, Brand Voice Creation, Web Design + Development, Social Media, Packaging Design

Amplifye, set to enter the market in June of 2025, is a revolutionary supplement designed specifically for the emerging GLP-1 community and their increased need for protein supplementation. The Outset was engaged to create a comprehensive brand world that would position Amplifye at the intersection of science, wellness, and modern lifestyle.

The Outset developed a complete visual identity system that embraced a deliberately unisex aesthetic, ensuring the brand would resonate across all demographics. This gender-neutral approach extended throughout the packaging design, which balances clinical credibility with contemporary appeal.

To communicate complex scientific concepts in an accessible way, The Outset created a system of graphic icons and illustrations that convey innovation and efficacy through clean, modern visuals. These elements work together to educate consumers while maintaining the sophisticated aesthetic demanded by today’s discerning wellness community and longevity devotees.


Visual Identity Design, Brand Voice Creation, Web Design + Development, Social Media, Packaging Design

Amplifye, set to enter the market in June of 2025, is a revolutionary supplement designed specifically for the emerging GLP-1 community and their increased need for protein supplementation. The Outset was engaged to create a comprehensive brand world that would position Amplifye at the intersection of science, wellness, and modern lifestyle.

The Outset developed a complete visual identity system that embraced a deliberately unisex aesthetic, ensuring the brand would resonate across all demographics. This gender-neutral approach extended throughout the packaging design, which balances clinical credibility with contemporary appeal.

To communicate complex scientific concepts in an accessible way, The Outset created a system of graphic icons and illustrations that convey innovation and efficacy through clean, modern visuals. These elements work together to educate consumers while maintaining the sophisticated aesthetic demanded by today’s discerning wellness community and longevity devotees.