Actress Cameron Diaz and Katherine Power, founder of Clique Media (Who What Wear, My Domaine, Byrdie) and skin care brand Versed, came together to reinvent the often chemical-laden processes of winemaking, and craft a clean, natural product. They recruited Outset to translate their business vision into an iconic launch campaign and visual narrative. We conceptualized and led production, creating alluring, ethereal imagery and content to live across their e-comm site and social channels. The campaign celebrated Avaline as a brand built for modern women living whole, healthy, and confident lives — intentional and unrestricted.

Launch campaign concept and production, produced e-comm + lifestyle imagery and content for Cameron Diaz and Katherine Power’s clean wine brand, Avaline.