Visual Identity
Course Design
Web Design
App Design
Swag + Collateral Design
Content Concepting
Art Direction for Production and Lifestyle Imagery

Yet another revolutionizing brainchild of millennial entrepreneur and cultural thought leader Sophia Amoruso, Business Class was founded on the refreshing idea that budding entrepreneurs can turn their creative studio or e-commerce ambitions into profitable businesses with a self-built education, inspired by the methods and teachings of both Amoruso and highly successful startups—no MBAs or massive piles of dough necessary. Embracing a clever extended metaphor rooted in aviation, the accessible learning platform turned to The Outset to craft a unique space for Business Class to occupy: an immersive, creative word that would envelop all students in a fun and playfully irreverent learning environment, whether they’re studying up online or seeking to enhance their coursework with branded products IRL.