Inspired by the Dada art movement, Dada Daily infuses delicious decadence into snacking and entertaining. The Outset was enlisted by founder Claire Olshan to develop the disruptive concept and irreverent creative direction for snacks that transform mindless munching into a healthy and artful event. Informed by historical research into Dadaism, the Outset brought Dada Daily to life through maximalist design elements, memorable packaging, and a website offering guilt-free indulgences.

Brand strategy, brand identity, and digital design for the rule-breaking maker of mindful snacks and absurdist tableware.