Brand Strategy
Brand Identity
Digital Design

Inspired by the Dada art movement, Dada Daily infuses delicious decadence into snacking and entertaining. The Outset was enlisted by founder Claire Olshan to develop the disruptive concept and irreverent creative direction for snacks that transform mindless munching into a healthy and artful event. Informed by historical research into Dadaism, the Outset brought Dada Daily to life through maximalist design elements, memorable packaging, and a website offering guilt-free indulgences.