Brand strategy, brand identity, packaging design, digital design, and campaigns for the superfoods-on-demand service.

With ready-in-minutes foods rich in organic fruits and vegetables, Daily Harvest makes healthy eating more enjoyable and accessible. The Outset partnered with founder Rachel Drori to shape, refine, and realize her vision for disrupting the food industry, starting with Instagram-worthy smoothies. From ideation to launch and beyond, we articulated the fundamentally fresh identity of Daily Harvest across every touchpoint, helping the brand to build a nationwide following. Our work included e-commerce experience development, packaging design, social media content, photography and brand films.