Brand Strategy
Brand Identity
Creative Direction
Content Production

Grounded in an evidence-based method to strengthen the body during pregnancy and restore core strength after birth, Every Mother helps women at every stage of motherhood to achieve their health and fitness goals. The Outset worked closely with founder Leah Keller to transform her renowned exercise program into a global movement. From creating a distinctive visual identity to producing and shooting more than 1,000 videos in preparation for a successful app launch, we developed imagery and design elements that evoke meaningful connection and the eternal emotion of motherly love.