Founded by Wall Street veteran Julie McClure and naturopathic doctor Elizabeth Goldspink, Hello.Me debuted in 2018 with Top Up Tonic: a daily supplement for women on hormonal contraceptives. The founders tapped the Outset to express Hello.Me’s mission: to help women optimize their hormonal balance, allowing them to look and feel their best. With innovative new formulas in development, we are at work on refreshing elements ranging from visual identity and brand voice to website design and packaging.

Brand strategy, brand identity, and digital design for the wellness company focused on millennial women.