Brand strategy, visual identity, and production for the apparel company on a mission to save the world’s elephants.

Offering endless variations on its preppy pachyderm logo, Ivory Ella offers “good clothes for a good cause,” donating 10% of its profits to Save the Elephants and other nonprofit organizations. CEO Cathy Quain turned to the Outset as she began guiding the company into its next chapter. Having developed a strong foundation of strategic insights, we are focused on refreshing Ivory Ella’s identity and visual system, including an overhaul of the website, customer communications, and digital campaigns. We are especially excited about an upcoming photo shoot in Kenya that will express the company’s mission in collaboration with Gen Z female creatives.