Visual Identity
Art Direction
Copy + Tone
Web Design

Lightning Fit is the key to allowing mind, body, and science to work together and optimize health for your best you. Through innovation and smart technology, we activate a power within. This is the frontier of fitness, with an unstoppable “I’ll meet you at the top” mentality. This is the APEX.

From strategy and visual identity, to web design, The Outset team set out to help Lightning Fit reach new highs. The refreshed identity capitalizes on bold blues and chromatic silvers against deep blacks to reinforce the technological advancements and elevated nature of the brand.