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Brand Strategy
Brand Identity
Digital Design
E-commerce Launch

Rooted in bestselling author Marie Kondo’s revolutionary method, KonMari helps people around the world to tidy their spaces by choosing joy. The Outset has been a trusted partner from day one, working closely with Marie and her team to set and execute strategy, define the look and feel of KonMari, create inspiring content, and support initiatives ranging from a Netflix series to the launch of an online store offering more than 150 joy-sparking products. Our ongoing relationship includes aiding in the development of new product lines, books, events, and the highly anticipated second season of Marie’s Netflix show.