Campaign concept development and production for the media company connecting soul and science.

Supported by a vibrant community, mindbodygreen explores myriad aspects of wellness—mental, physical, spiritual, emotional, and environmental—to guide people toward lives of greater meaning, connection, fulfillment, and purpose. Founders Jason and Colleen Wachob tapped the Outset to develop a narrative framework and campaign concepts for the launch of mindbodygreen’s first line of products.