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Visual Identity Design, Brand Voice Creation, Packaging Design, Social Media + Outdoor Concepts and Art Direction

Founded by acclaimed actress Lili Reinhart, Personal Day brings a fresh perspective to acne care for the Gen Z audience. The Outset collaborated with Reinhart from the earliest ideation stages, crafting a brand identity that channels her storytelling passion and breaks industry conventions.

Our team developed an unexpected color palette that stands apart in the skincare category, creating a vibrant world for the brand to inhabit. This comprehensive work included designing a distinctive visual identity, developing an authentic brand voice, and creating an extensive packaging system that extends the brand narrative.

Beyond brand development, The Outset conceptualized social media and outdoor executions with Gen Z’s digital behaviors. This partnership represents a creative reimagining of skincare for a new generation that values authenticity, bold self-expression, and emotional connection to beauty.


Visual Identity Design, Brand Voice Creation, Packaging Design, Social Media + Outdoor Concepts and Art Direction

Founded by acclaimed actress Lili Reinhart, Personal Day brings a fresh perspective to acne care for the Gen Z audience. The Outset collaborated with Reinhart from the earliest ideation stages, crafting a brand identity that channels her storytelling passion and breaks industry conventions.

Our team developed an unexpected color palette that stands apart in the skincare category, creating a vibrant world for the brand to inhabit. This comprehensive work included designing a distinctive visual identity, developing an authentic brand voice, and creating an extensive packaging system that extends the brand narrative.

Beyond brand development, The Outset conceptualized social media and outdoor executions with Gen Z’s digital behaviors. This partnership represents a creative reimagining of skincare for a new generation that values authenticity, bold self-expression, and emotional connection to beauty.