A pioneer of Ayurvedic skincare, Pratima Raichur draws upon her knowledge of botany, chemistry, nutrition, and more to create organic formulas that are profoundly nourishing and deeply restorative. The Outset is working closely with this seasoned entrepreneur to refresh and refine her beloved Pratima line through a robust e-commerce experience and reimagined packaging. To bring the creative concept to life while highlighting the notion of balance that is at the heart of the company, the launch strategy encompasses complementary shoots in Pratima’s native India and in New York City, where she has lived for more than forty years.

Coming Soon!

Brand identity, creative direction, packaging, and content production for the cult beauty line that combines ancient wisdom with modern science.