Brand Strategy
Brand Identity
Creative Direction

Fueled by ingredients that support a woman’s well-being, Rae is a game-changing collection of daily supplements that are pure, powerful, and affordable. Founders Angela Tebbe and Eric Carl tapped the Outset to bring their concept to life. To create a bright spot in the increasingly crowded wellness space, we worked closely with the founders on elements ranging from naming and visual identity to brand voice and packaging, all culminating in the successful September 2019 launch of a 20-product debut range spanning the beauty, health, and hormonal categories.