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Content Strategy
Art Direction
Photoshoot Production
Video Production

Kris Jenner and Emma Grede, co-founders of Safely, joined together to reinvent the way the world thinks about cleaning through plant-powdered ingredients. They enlisted Outset to uncover the next chapter of Safely in translating their mission into a memorable visual narrative. We started with content strategy emphasizing a collection of creative concepts that embodied the feeling of using Safely — something that brings joy to your every day. Our production team then set out to create lifestyle and product imagery bursting with color, alongside video content to live across their e-comm site and social channels. The final product celebrates Safely as a brand built to elevate your everyday. 

Content Strategy
Art Direction
Photoshoot Production
Video Production

Kris Jenner and Emma Grede, co-founders of Safely, joined together to reinvent the way the world thinks about cleaning through plant-powdered ingredients. They enlisted Outset to uncover the next chapter of Safely in translating their mission into a memorable visual narrative. We started with content strategy emphasizing a collection of creative concepts that embodied the feeling of using Safely — something that brings joy to your every day. Our production team then set out to create lifestyle and product imagery bursting with color, alongside video content to live across their e-comm site and social channels. The final product celebrates Safely as a brand built to elevate your everyday.