Packaging Design
Art Direction
Campaign Design

Inspiring founders Kerrigan Behrens and Kaley Nichol entrusted Outset with the important work of uncovering and solidifying a distinct brand strategy. Through a collaborative research and discovery process, we unearthed their core truths and a unique vision that we then interpreted across all brand touchpoints. 

Informed by femininity, challenging antiquated notions of pain relief, and Sagely’s highly effective formulas—The Outset’s team developed an authentic tone of voice and extensive portfolio of visual executions. Our creative exploration informed everything from social media storytelling and packaging concepts, to email design and a fresh, ownable photography style that supported Sagely Naturals’ mission. The design and voice work laid a strong foundation for future growth across their product line and platforms.