Amoruso has done it all. First, she founded millennial-coveted fashion retailer Nasty Gal, which went on to be named one of “the fastest growing companies” by Inc. Magazine in 2012; then, she galvanized a generation of young women into taking charge of their brightest ambitions with her bestselling autobiography, #GIRLBOSS, and a feminist media platform of the same title (and Netflix series) to match. Indeed, a truly authentic mover and shaker, Amoruso is always conceptualizing new visions—and her latest was a collaboration with The Outset to reinvigorate her personal brand with an identity reflective of not only her past achievements, but future endeavors. With the visual personas of her most acclaimed undertakings in mind, we worked to reinvent and enhance her digital aesthetic with upgraded web design and renewed, contemporary lifestyle imagery, both pursuits lending themselves to a balanced atmosphere of femininity and minimalism.

Visual identity, lifestyle imagery + production, and web design for serial entrepreneur, thought leader and NYT Bestselling Author Sophia Amoruso.