Brand strategy, brand identity, and creative direction for the barre-based fitness leader.

Blending the practice of dance conditioning, the science of physical therapy, and the pace of interval training, the Bar Method is a body-sculpting workout with more than 115 studios throughout North America. The Outset was recruited to refresh and reveal the essence of the Bar Method, distinguishing it within a rapidly expanding category. Drawing upon founder Burr Leonard’s focus on imparting physical, mental, and emotional strength, we crafted a poised yet powerful identity that transcends fitness tropes to blend grit with a signature sense of grace. Our visual assets continue to roll out as each franchise adopts the updated identity.