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Visual Identity Design, Brand Voice Creation, Web Design + Development, Social Media, Packaging Design

Founded by organizing visionaries Joanna Teplin and Clea Shearer, The Home Edit revolutionized the organization industry with their signature aesthetic and approachable methodology. A decade after their founding and following acquisition by Hello Sunshine, The Outset was engaged to reimagine this beloved brand for its next chapter.

The Outset worked in close collaboration with The Home Edit to carefully evolve the brand across all touchpoints, maintaining its core essence while elevating it to a more refined, editorial aesthetic. This comprehensive rebrand honored the founders’ original vision while introducing a sophisticated new visual language that would resonate with both existing fans and new audiences.

The transformation began with a complete website redesign and development project that reimagined the digital experience from the ground up. Simultaneously, The Outset’s creative team developed cohesive art direction across all brand channels—from email communications and social media content to product packaging and event signage.

This thoughtful evolution positions The Home Edit for continued success in its second decade, with a refreshed identity that feels both familiar and forward-looking. The elevated aesthetic creates a more immersive brand world that extends beyond organization into a comprehensive lifestyle philosophy, all while maintaining the approachable charm that first endeared the brand to its devoted following.


Visual Identity Design, Brand Voice Creation, Web Design + Development, Social Media, Packaging Design

Founded by organizing visionaries Joanna Teplin and Clea Shearer, The Home Edit revolutionized the organization industry with their signature aesthetic and approachable methodology. A decade after their founding and following acquisition by Hello Sunshine, The Outset was engaged to reimagine this beloved brand for its next chapter.

The Outset worked in close collaboration with The Home Edit to carefully evolve the brand across all touchpoints, maintaining its core essence while elevating it to a more refined, editorial aesthetic. This comprehensive rebrand honored the founders’ original vision while introducing a sophisticated new visual language that would resonate with both existing fans and new audiences.

The transformation began with a complete website redesign and development project that reimagined the digital experience from the ground up. Simultaneously, The Outset’s creative team developed cohesive art direction across all brand channels—from email communications and social media content to product packaging and event signage.

This thoughtful evolution positions The Home Edit for continued success in its second decade, with a refreshed identity that feels both familiar and forward-looking. The elevated aesthetic creates a more immersive brand world that extends beyond organization into a comprehensive lifestyle philosophy, all while maintaining the approachable charm that first endeared the brand to its devoted following.