Brand Strategy
Brand Voice
Creative Direction

True Botanicals is giving the beauty industry a makeover with pure, potent, and proven formulas. Working with founder and CEO Hillary Peterson, the Outset has elevated and refined the identity of the brand and content across digital channels. We developed and produced campaigns for product launches and evergreen initiatives such as the Band of Activists, which spotlights extraordinary women such as Olivia Wilde and Laura Dern. Our work with True Botanicals also includes the collaboration on influencer programs, brand activations and events.