Brand Strategy
Brand Identity
Creative Direction
Digital Design

Trusted, influential, and trend-setting, Well+Good defines and demystifies wellness for a growing global community. We began collaborating with founders Melisse Gelula and Alexia Brue in the early days of the brand’s launch. Acting as a trusted creative confidante and collaborator, we supported the founders as they honed their vision for the publication devoted to the wellness scene bringing to life a refreshed visual identity and redesigned website. The longstanding partnership has brought about opportunities to collaborate on a broad range of design projects, events, and productions including a video series starring Lena Dunham as well as support for the launch of the Well+Good Cookbook.