Brand Incubator Program

The Outset has partnered with Sophia Amoruso, the mastermind behind Business Class, Nasty Gal, and Girlboss, to award one entrepreneur a full branding package. The branding package includes Brand Strategy, Visual Identity, Copy + Tone, Style Guide, and Website Look + Feel or Packaging Design for one brand and the opportunity to work with our cross-disciplinary team of talented creatives.

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Brand Incubator Application


The Outset has partnered with Sophia Amoruso and Business Class to award one student a full branding package and opportunity to work with our team! The branding package includes Brand Strategy, Visual Identity, Copy + Tone, Style Guide, and Website Look + Feel or Packaging Design for your brand and the opportunity to work with our cross disciplinary team of talented creatives!

What You Will Receive

Brand Package (10-12 week process):

Brand Strategy
Visual Identity
Copy + Tone
Brand Style Guide + Templates
Website Look + Feel or Packaging Design
Mentorship calls with CEO of Outset

Application Process

Enrollment will open December 1st. Applications will be accepted through December 15th and the winner will be selected and announced (notified via email) on January 15, 2021.

The winner will be selected by an advisory committee consisting of Outset employees and a small committee consisting of female founders who work with the Outset. Applicants must have completed the Business Class course to be eligible to enter. The winning entry will be based on the merit of the project, including but not limited to:

Proven business model / Proof of concept
Mission Statement
Brand uniqueness
Business Class exercises

Decisions of the advisory committee are final. Applicants agree to abide by the terms and conditions of the contest.


Apply Now

Follow this LINK to the application form. If you have any issue completing the application, please reach out to [email protected]


Advisory Board

Our Advisory Board consists of incredible entrepreneurs in Fashion, Food, Beauty, and Finance.

Mariela Rovito


Co-Founder & CEO - Eberjey

Ali Mejia


Co-Founder & Chief Creative Officer - Eberjey

Blair Lawson

Beauty Counter

Chief Merchandising & Marketing Officer - Beauty Counter

Jessie Gabriel

All Places

Founder & CEO - All Places

Hiroki Koga


Co-Founder & CEO - Oishii

Linda Honan


Founder, Creative Director - Outset

Application Updates


We’re impressed. Our team has kicked off the application review process for our Brand Incubator mentorship—stay tuned for updates as we make our list of finalists.


New year, new endeavors. In collaboration with Sophia Amoruso (founder of Business Class, Nasty Gal, Girlboss), The Outset is awarding one bright entrepreneur with an unprecedented opportunity: working with our creative team to develop a full branding package.

This collaboration aligns with BusinessClass’ mission to help founders develop entrepreneurial skills via online teachings shaped by Amoruso herself. The lucky awardee will have a unique chance to let their brand incubate under the close guidance of talented industry professionals before hatching into the world.


Lorel Aurora officially hits the submit button for her application—we're so excited to review!

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To find out how The Outset invests in entrepreneurs and early stage startups in the consumer space or works with investors – please email us at [email protected]

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