Partner with us

Outset Ventures—

We partner with investors + entrepreneurs to incubate brands from the very outset. Taking a vested stake—our long term partnership philosophy has led to the creation of some of the most beloved and revolutionary brands in the space. Stay tuned to find out more about how Outset Ventures is committed to chartering the future of wellness and championing visionary founders who are leading the charge.

Interested in becoming an investor?
Get in touch for more information.


Brand Incubator Advisory Board—

Our Advisory Board consists of incredible entrepreneurs in Fashion, Food, Beauty, and Finance.

Mariela Rovito

Co-Founder & CEO


Ali Mejia

Co-Founder & Chief Creative Officer


Blair Lawson

Chief Merchandising & Marketing Officer

Beauty Counter

Jessie Gabriel

Founder & CEO

All Places

Hiroki Koga

Co-Founder & CEO


Linda Honan

Founder, Creative Director


Our Investments

Brand Incubator Program—

The Outset has partnered with Sophia Amoruso, the mastermind behind Business Class, Nasty Gal, and Girlboss, to award one entrepreneur a full branding package. The branding package includes Brand Strategy, Visual Identity, Copy + Tone, Style Guide, and Website Look + Feel or Packaging Design for one brand and the opportunity to work with our cross-disciplinary team of talented creatives.

Applications for this year’s brand incubator program have closed. Please join our email list to get updates on future Outset Ventures news and updates.

Application Updates—



As JUUNO develops its inspiring brand, The Outset team has been hard at work exploring creative territories and building up the visual side. We can hardly wait for the launch!


We are excited to announce the winner to our Brand Incubator Program—@juunowear. We want to thank every single talented and inspiring founder who entered—we wish you all much success and are so happy to start this journey!


The shortlist is locked for our Brand Incubator program—and now we’re letting the experts weigh in on who’s winner. Learn more about the Advisory Board above!


Decisions, decisions • Just a few more days until we wrap up our list of Brand Incubator finalists!


We’re impressed. Our team has kicked off the application review process for our Brand Incubator mentorship—stay tuned for updates as we make our list of finalists.


New year, new endeavors. In collaboration with Sophia Amoruso (founder of Business Class, Nasty Gal, Girlboss), The Outset is awarding one bright entrepreneur with an unprecedented opportunity: working with our creative team to develop a full branding package. This collaboration aligns with BusinessClass’ mission to help founders develop entrepreneurial skills via online teachings shaped by Amoruso herself. The lucky awardee will have a unique chance to let their brand incubate under the close guidance of talented industry professionals before hatching into the world.


Lorel Aurora officially hits the submit button for her application—we're so excited to review!


Our founder—Linda Honan, and Sophia Amoruso in a Zoom chat with the Business Class students, talking about all things branding and identity design. Excited for so much more of this as our incubator program begins...


Engines ready, Business Class kicks off today! We loved seeing the students get their Flight Manuals in the mail this week.

Brand Incubator Program


Drum roll. We are so excited to announce the winner to our Brand Incubator Program—JUUNO. We received an overwhelming number of incredible submissions which made this decision very tough for the Outset Team and advisory board. We want to thank every single one of the talented inspiring founders who entered-we truly wish we could work with you all! We wish you all much success in 2021, and are so happy to start this journey with JUUNO! Here's to this next chapter!